Automotive Store - Customer Experience Concept

Design of the customer experience inside an automotive store with the adoption of Digital Signage technologies

Automotive Modern Store - Customer UX Design



launched on

May, 2014 (Concept developed for Practix srl)


Automotive | Customer Experience |  Digital Signage | Multitouch Applications | Concept | Sketching |



This is a concept developed to demonstrate some improvements in the customer experience created with the adoption of a Digital Signage Technology such as Touchdomain. I worked on a presentation where I used a technique where real images and sketches are fused together in order to create an empathy augmented scenario 


Some sketches from the presentation


What we’ve accomplished:



In a limited time-span we created a great presentation that helps customers to understand the qualities of the technology thanks to the empathy generated by stories and images.