Automotive Modern Store - Customer UX Design
May, 2014 (Concept developed for Practix srl)
Automotive | Customer Experience | Digital Signage | Multitouch Applications | Concept | Sketching |
This is a concept developed to demonstrate some improvements in the customer experience created with the adoption of a Digital Signage Technology such as Touchdomain. I worked on a presentation where I used a technique where real images and sketches are fused together in order to create an empathy augmented scenario
Some sketches from the presentation
What we’ve accomplished:
In a limited time-span we created a great presentation that helps customers to understand the qualities of the technology thanks to the empathy generated by stories and images.